Tuesday, January 10, 2006

The Power Of Programming by Diane Hochman and Joe Schroeder

If you are reading this there is a good chance that you are seeking success in some form of marketing.

Lord knows I was too back 5 years ago when I stumbled into MLM.

I was 100 pounds overweight, depressed, miserable and broke.

But I did have an imagination and when I saw my first MLM marketing plan I thought "What if" this is a way for me.

I have to tell you that I struggled for a long time until I learned the secret.

I had been looking for the magic leads, the magic script, the magic product that would solve my problems.

When I learned the secret I realized that I had it all along.

The secret was MINDSET and self talk.

I was telling myself all the wrong things as a result of the programming I had received for years.

When I got involved with network marketing my environment changed and as I studied I realized that the only choice I had if I wanted to succeed was to REPROGRAM MYSELF.

And so I did.

I LIVED with headphones and pumped in training and positive philosophies.

And then I found Joe Schroeder and things changed for me.

To say that I wore his tapes out is an understatement.

Not only did Joe teach me about marketing, he taught me a philosophy of service.

And I realized listening to Joe that he had used this same secret before me listening to thousands of hours of tapes in his meat and seafood truck before he became a huge success.

I continue to this day to program myself.

The funny thing is that I share the secret of how I lost 100 pounds and pulled myself out of the hell I was in with people all the time but so few ever do what I did and Joe did.

I don't get it.

If you want to do something and someone tells you how...why wouldn't you?

All you have to do is push play.

Here's a great article that Joe wrote that you can use to PROGRAM YOURSELF on a daily basis.

Print "The Agreement" and go get it laminated.

Read it every day. It will make a difference.

Take Care,


The Doers Creed
(Beginners Mind Manipulation Study Prayer)
Copyrights 2005

Joe Schroeder

I will not silk-glove this for you.

This is hardball.

But before I begin, as always, or at least when I remember to, here is a gift.

No strings.

It's a free book.

Go to

Make sure you download that book to your PC screen.

Okay, here is today's training message.

You CAN NOT and will not climb into the higher income category that you are dreaming of, with the SAME MIND that you are using now, to have more month left at the end of your money.

Go ahead. Follow your upline.

Buy the leads. Hammer the phones. Even enroll some folks.


Because all of that will not MAKE you the charismatic "leader" that will eventually attract, and build an organization under you that does $100,000 PER MONTH in sales volume and breeds you a monthly residual check of $15,000 per month.

Huh? "Joe what do you mean."

What I mean is this.

If you track your day, 75% of it is wasted.

Wasted on the wrong people. Wasted doing things that will not make you money. Wasted listening and hanging out with day dreamers and not doers.

And we do that, out of tradition, because that is how everyone is conditioned to act. To follow. To play follow the leader and to wait for someone else to give us permission to excel.

The cold reality is this.

No one will ever give you permission to change your life and no one will ever thank you.

But there are the few, "Soldiers of Prosperity" as I call them, people, who quite literally, FIGHT to get ahead. And in doing so, intrinsically understand, that until you change WHO you are, what you do and the results that you have received, will rarely, if ever----change.

What I preparing you for, is to agree with me that you need to begin to CHANGE your mind.

To flip into a higher gear; a consciousness actually, that will literally BRING and deliver success to you.

That's right.

The people, the experiences and the direct processes, that will become your rich harvest, all of that will APPEAR.

If that is, you begin to condition your MIND and to "call" wealth into your life.

Doing the same old same old (tradition) doesn't work.

THINKING (still) like someone who earns $72,000 a year will not help you earn $150,000.

I am talking about brainwashing.

I am talking about change.

I am talking about brainwashing yourself, over time, and preparing yourself for what you really want.

Never forget this, in fact, underline this.

If following your Guru MLM upline mentor was the answer and hammering the phones and calling 100 leads was the answer, MORE people under your upline would also live in a Mansion and be earning $25,000 per month.

What I am saying is that "there is more to Network Marketing than MLM."

There is MORE to making big money in this industry than your upline has told you.

It's about BECOMING a leader.

charismatic. Think charisma.


I promise you this. "Average" people DO NOT and will not shift into a new residual monthly income of $3,000 or higher, and maintain that, using the SAME mind that they started with.

You need new friends.
You need a new set of reference points.
You need a lifestyle coach. (call me 973-418-9261)
You need to work HARD.
You need to breathe, think, act and LOOK like a winner.

Question? Do you park your car facing in or out?

Winner always start forward. I always park my car (I back into the parking space) their car FACING forward.

A] To avoid an accident pulling out.

B] As an affirmation of always going FORWARD.

C] My own subtle constant brainwashing.

If you would prefer to use "prayer" instead of self brainwashing, more power to you.

I know what it is like to do $1,000,000 PER MONTH in team downline sales.

I know what it is like to personally enroll 500+ people.

I know what it is like to live large and go on 3-4 vacations per year.

It BEGINS with you. And ends with what is between your ears.

I have been there.

Bought the T-Shirt and done that.

"The Agreement"

By Joe Schroeder

** Read daily.

** Share with your downline and team

Copyrights 2005

I choose to be different because I am an individual and I am proud of that. I don't play like others in the "crowd" do. I don't go where the "crowd" goes. I am different. I will be understood by the 2% of America and misunderstood, at times, by the remaining 98%. That's okay because I am part of the fellowship of the 2%. The people who create the positive force that shapes this great country. Finally, the foundation has been poured. I am a real capitalist and entrepreneur.

I have made my decision and I am now a part of the elite Genius Club. That helps to define me as a person committed to action! Also, I am a loving family person at home and I won't ever let up. I love my family and therefore I MUST go beyond my old comfort zone.

I will not back away, slow down or ever complain about my mission and decision.

I live my life between Amen and achievement. For which I am proud. I know that there isn't any other way. Every step I take from now on, I will create the path for all of those who will follow behind me. That is called servanthood. I am done with small thinking, lack of planning and my past lack of discipline.

I have been renewed. No more gossiping. No more cheap excuses. No more shame. I no longer need validation or applause from anyone because I am self directed and a part of the Genius Club World Wide! We walk together and as one.

..and the prayer continues:

I don't have to be first. I don't have to be heard by all and I don't care whether everyone likes me or not. Because I now walk in faith. Which is Gods way of getting me to where I am supposed to be. I am a team player. I play hard and I pray harder.

I will no longer seek to be in the popularity pool and I will forever hold my vision and faith as an "absolute". I am me, I am enough and I love myself. I am a real MLM Diamond.

I have my goals written out and my attitude is high. I am a winner, a visionary and a leader. My advisers and counsel are always available to me and I will never be without them again.

I am a good follower which in time, will help to make me a good leader. I am prepared to fight and to pay the price for freedom. I will mentor _________people my first month into my program and teach my new partners to start the same way that I did. I am a leader and I will not be denied my goal. I will never let up or give up.

And this is my prayer to myself.

I know this is true. I will be earning_________ within one year. I am loyal to the club because I am loyal to my team and I am loyal to the team because I am strong and loyal to myself. Only good comes from my lips and my words heal the pain in the hearts of other people. I speak my world into existence and I am a leader. I know this is true. I will teach the good news of Prosperity and teach the standards and procedures of my fellow partners. This country really needs me right now. We are all bound by the call of freedom. The BIG ACTION club will never have a problem recognizing me as one of their own. Join me in celebrating excellence.

My world is bountiful.

Copyrights 2005

Written By Joe Schroeder

Foot-note: The same person who started in network marketing having severe money issues, can not climb into the category of "rich" by using the SAME mind that they started with.

YOU WILL change "who" you are or you will not change

Wednesday, January 04, 2006

How To Add 15-20% More To Any Advertising Campaign by Joe Schroeder

What you are about to read is life changing.

I beg you to print it out and read it 10 times. And then dip each page in gold and laminate them. I'm not kidding.

I used these concepts to build a machine to move product.

When I got started in marketing I was shy about approaching people.

With what Joe teaches here I created a mechanism to have them CALLING ME>

If you were already familiar with Joe Schroeder's work from the late 90's and you didn't use these concepts, shame on you.

You my friend need to print this and read it 100 times.

I was asked on one of my very first calls with Joe

"Why won't you do what you already know how to do?"

He was so right.

If I had put into play half of what he had taught me in his courses I would be truly wealthy today. Now don't get me wrong. I do well. But I am talking WEALTHY.

OK, here's the article:


How To Add 15-20% More To Any Advertising Campaign

By Joe Schroeder

How do you write ad copy (or even just a simple classified ad) whereby on one piece of paper sits enough sales psychology to fill up a football stadium?

In fact, what is on that piece of paper, posing as an advertisement, was so much sales psychology that it induced 100Â’s of people to send you money?

Or, to be more “professional,” to buy whatever it was you were selling. How would that work?

How do you write in such a way that the people would not only believe what you were saying, but they would believe you to such an extreme level, that they would actually get excited enough to send you their MONEY?

How do you do that?

What would you say?

How do you write ad copy in such a way that is actually induces absolute strangers, who are mesmerized by the words you write, to buy whatever you are selling?

Well, believe this:

I have written ad copy now for six years professionally. And these “little strips” of paper have been the catalyst in moving over $40,000,000,000 dollars of goods and services.

Yes. There is a formula.

And more than 18 page of my new course, "Speed Enrollers" is dedicated to this subject. What's more, in my latest "cash flow" course I actually dissect, word by word, two of my most prized advertisements, i.e, two of my my full page ads.

Bag On Head

Mastery Pak

Now listen up. Because this is important. What follows is a very brief four pages of HOW people are CODED.

Yes, I am saying that we are all CODED genetically the same way. So much so in fact, that once you know the formula of the "genetic code," you will virtually know how to write in such a way that peopleÂ’s reactions to what you will write are PREDICTABLE!

What I am saying is that people are predictable.

But enough "talk." Let me prove to you what I mean.

From my course, "Speed Enrollers Recruiting Machine!"

Chapter One

Click Here To See Quick-Link Flow Chart:

All humans are genetically coded the same way.

This we know for sure about people:

People are drawn to blood and decay faster than they are good news.

The headlines in my ads are negative. Show people a negative and they seek to survive the negative by learning about it. People study my ads like they do the six OÂ’clock news. Why? To avoid
MORE PAIN possibly tomorrow!

"Where's the beef?" That was a negative ad from Wendy's.

"Don't leave home without it!" the AMEX TV commercials are totally negative. They show people having a HARD TIME when they lose their luggage and clothes when they travel. But, if you have American Express (solution) you are saved!

Have you ever noticed how cars on the highway will come to a stop just to see dead people that have crashed their cars? Perverse for sure.
It's also how people are. Isn't it?

The first column on the left of each of my ads always gets the reader to nod their heads and say, "this guy Joe is talking about me". I accomplish that by being the reader. When you look at the left column of my full page ads notice how I am identifying with every Networkers worst dreams. Things I KNOW they have felt before. About recruiting in MLM.

When you watch the SOPRANOS on HBO (you Do watch that donÂ’t you!) have you ever wondered what they "big deal" is and why everyone in America is ga-ga over this "mafia" TV show?

HereÂ’s one answer. It has to do with RAPPORT.

The appeal is that when you watch the SOPRANOS you are watching yourself.

We all are like Tony (the lead and also a killer). And the appeal is how "normal" Tony is. He is an "everyman." He is also a murderer. And as people watch it they subconsciously get a thrill by being so much like someone they are so opposite of.

In your ads, if the reader can not relate to you or what you are selling they wonÂ’t trade their money with you. Watch the SOPRANOS to see what I mean. Sundays @ 9.

People will do more to avoid pain than they will to gain pleasure.

Based on this fact about people I do NOT advertise pleasure. Thus, I do NOT advertise MLM products or highlights any MLM company.

Because I know the genetic code of people, I gain their attention by identifying and highlighting their pain. Thus, because I write about better SURVIVAL techniques in MLM, readers will STUDY my ad copy before they will read traditional "company" (vanity) advertising. Based on people's preconditioned disposition, (they avoid pain) people have NO CHOICE but to read my ads. Because we are built to avoid pain and discomfort.

Any good ad solves a problem and HIGHLIGHTS the anguish and pain the reader is presently experiencing. Read the left collum of my "bag ad" again. The left collum is all rapport building and about shared anguish.

People will avoid humiliation and rejection at almost any cost.

My job is easy because I sell SOLUTIONS. The middle column of all of my full page ads shows the SOLUTION to whatever pain I identified on the far left column. Thus, if what I am selling will erase people's predictable embarrassment or perceived anguish (ever try enrolling someone for instance?) people tend to give me money in their own attempt to SOLVE THEIR ANGUISH.

People buy through emotional impules before they begin to sort information logically.

It's easier to tap into people's subconscious when they hear your voice but they can not see the face who is speaking. That's is WHY all hypnotist and Doctors ask you to CLOSE your eyes from time to time. Listening to someone's VOICE (just their voice) can by very hypnotic. Which gives the speaker (me) a chance to sell and re-sell and re-sell the person.

Lesson: I always list a 24 hour recorded message in my ads:

(Number no longer valid)But you get idea!

I do this to take people who read my ads from VISUAL to AUDIBLE. These voice-mail Tel-a-seminars introduce an alternate way for them to grasp my message and to feel the offer.

People hate to be wrong.

This is why I use additional links of information in my ad copy. Such as my web-site or a fax-on-demand or my Tel-a-seminars. I do this because I know people. And people can not RESIST the temptation to "challenge" their own belief in what they just read (remember, people HATE to be wrong), so they will go through all of the INFORMATION ports for one reason.

TO VALIDATE themselves. Plus, before people send me money from the ads that I place they feel COMPELLED to hear my VOICE and to see how I sound and to see if they have made a WRONG decision. Not only that, but by adding a QUICK LINK (fax-on-demand, voice-mail and web site) system to ANY of your ads, you take the reader into multiple sensory perceptions (sight, sound and touch) regarding your sales message and (USP) your unique selling proposition.

Bind someone emotionally and give them ownership and they almost can never give it back.

When you hear my Tel-a-seminars (15-30 recorded Tel-a-seminars) I do NOT sell anybody. Instead, I induce OWNERSHIP by teaching and exposing what I know.

What this does is give OWNERSHIP to the listener.

So when you hear and then you learn parts of my system via the recorded (sales pitch) tela-seminar people THINK to themselves, "I have to buy JoeÂ’s system so I can USE what Joe just gave (taught) me."

Plus, when you GIVE VALUE people will usually feel compelled (law of reciprocity) to buy from you AFTER you give them value and teach them USEABLE information.

You have just read a portion from Joe Schroeder's course called..

"Speed Enrollers Recruiting Machine."

This course was available in the late 90's and changes the face of marketing.

Be sure you are receiving the BigFish Wisdom Newsletter to get News onm Joe's Newest Training Courses.